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The Washington Post “Country goes dance: Why music’s most traditional genre is adding some thump”

 

 

 

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Laura Bell Bundy’s “Two Step” is one country’s new brand of crossover singles. (Big Machine Records/Big Machine Records)

 

Country Goes Dance: Why music’s most traditional genre is adding some thump.

What happens when you mix a Luke Bryan song with one from Eminem? Or take a Carrie Underwood ballad and infuse it with a touch of electronic dance music? It sounds like a riddle invented to enrage traditional country music fans, but there’s actually a very simple answer: People dance.

It’s a fact that club DJs have known for years, and Nashville record labels and producers are now eagerly working to bring it to the mainstream. Remixing and mashing up songs is nothing new, but country is the latest genre to discover that behind a thumping techno beat sits a lucrative opportunity to breathe a second life into songs by turning them into dance tunes.

The concept has taken off recently, buoyed by the release of “Country Club,” an EP from longtime nightclub DJ/producer Dee Jay Silver on which two scorned-lover tales (Carrie Underwood’s “Two Black Cadillacs” and Dolly Parton’s “Jolene”) get spliced together, while Alabama’s 1983 hit “Dixieland Delight” features guest vocals from Southern rap group Nappy Roots.

“Country isn’t some slow music about a lonely guy — it’s party music,” said Silver, currently on tour with Jason Aldean as the DJ tasked with getting the crowd hyped before the show. “We’re keeping the music, but just giving you a different way to listen to it.”

While pop versions of country songs have been around for years, producers say that blending elements together for a remix presents a different challenge. It’s about adding more accelerated dance beats, drums, maybe keyboard and electronic sounds — every process is different, and sometimes it’s critical to keep the original guitar track and melody to maintain the country root of the song.

The dance mix concept is expanding from country nightclubs to bigger concerts. These days, the Rascal Flatts tour features a group called the “Dance Y’All” country crew consisting of dancers who get down to amped-up songs between acts; Miranda Lambert enlists a trio, Jukebox Mafia, to entertain the crowd with beatboxed remixes of country hits before she goes on stage.

Among those not surprised by this trend is DJ DU, who just celebrated his first commercial release, an electronic dance remix of “Little Umbrellas” by up-and-coming Nashville singer Sarah Darling.

“With the younger generation, there’s such a big trend toward the hip-hop and EDM and dance music markets,” DJ DU said. “I’ve noticed as much as people want to two-step and waltz all night, there’s a lot of people who just want to shake it. If you can combine them both together and make a party out of that, I think that has a great future.”

Scott Borchetta, president and CEO of the Big Machine Label Group, says the growth of dance-heavy music is a natural progression with the emergence of younger artists coming up through the ranks, and their diverse musical influences.

“When you look at the current crop of country singers who are getting traction the last couple of years, they grew up listening to hip-hop as well as country. It’s coming out in their music because it’s in their DNA,” Borchetta said. “Look at Florida Georgia Line — you listen to the cadence of a lot of their melodies, and there’s a natural hip-hop element to that.”

Florida Georgia Line, of course, is the new duo who saw the inescapable hit “Cruise” become even bigger this year with a remixed version featuring rapper Nelly. Likewise, Jason Aldean’s “Dirt Road Anthem” got a second act on the charts with an appearance from Ludacris.

Both success stories underline another major reason for alternate song versions, beyond just helping people have a great dance party. Average Joe Entertainment CEO and longtime producer Shannon Houchins, whose flagship artist is Colt Ford — a country rapper who often guests on remixed country tracks — points out the new track can expand the fan base. Or, as he added: “You just doubled your profit by doing a remix.”

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